University of South Alabama
Vice President, Strategy
Southern View Media
Southern View Media is a boutique marketing agency based in Mobile, Alabama. We specialize in Outsourced Marketing for your business, Branding, Social Media Marketing (including Meta Ads, TikTok and Snapchat), Website Design & Development, App Development, Video Production, Digital Display Ads (including behavioral targeting, geofencing), OTT, CTV, Paid Search (Google Ads), Search Engine Optimization (SEO), Email, and more.
Leigh has been with Southern View Media since January 2017. She currently serves as Vice President of Strategy, where she oversees the development and implementation of strategic initiatives to achieve the agency’s goals and objectives. Her responsibilities include strategic planning, client relationship management, campaign development, business development, data analysis, and trend analysis.
Before joining the SVM family, Leigh worked for several media outlets including the Press Register, Alabama Media Group, LIN Media and WABB FM & AM.
Leigh has worked with clients all over the U.S. A few faves include Retail Technologies, Angels and Company, 68 Ventures, Soul Kitchen, Mobile Fair, Bras for a Cause Gulf Coast, Alabama Deep Sea Rodeo, Complete Safety, HHM Health and Neustar.
Leigh currently serves on the board of directors for the Southwest Mobile County Chamber of Commerce. She also serves on the board for the Small Business Disaster Recovery Specialists, a non-profit dedicated to helping small businesses get back on their feet after natural disasters. She also serves on the board of directors for Infinite Opportunities, a local non-profit organization who helps the homeless. Leigh also serves as Vice President of her BNI chapter, Mobile Business Fusion, and serves on the Mobile Board of Advisors for Keesler Federal Credit Union.
Leigh served many years on the board of directors for the American Advertising Federation – Mobile Bay Chapter. She held various positions including President, American Advertising Awards Chair, Fundraising Chair, Communications Co-Chair and Public Service Chair. Leigh has also served as a local American Advertising Awards judge and a judge for the National Federation of Press Women Communications Contest.
FRACTIONAL MARKETING DIRECTOR
In today’s competitive business landscape, establishing a strong marketing presence is essential for sustainable growth and success. However, not all companies can afford to hire a full-time marketing director due to budget constraints or limited marketing needs. This is where Leigh steps in, offering a flexible and cost-effective solution.
Utilizing Leigh as a fractional marketing director provides a flexible, cost-effective, and results-oriented solution for businesses seeking to enhance their marketing strategies and achieve sustainable growth. By leveraging her expertise and strategic insight, you can stay ahead of the competition, reach your target audience more effectively, and unlock the full potential of your business in today’s dynamic marketplace.
Creating a marketing strategy for your business can seem like a daunting task. You may know who your target audience is, but what’s the best way to connect with them? With so many different ways to advertise, how do you know which one is right for your business?
Leigh possesses a deep understanding of the ever-evolving marketing landscape and is skilled at crafting tailored strategies that align with your business objectives. By leveraging her expertise, she can identify your target audience, analyze market trends, and develop comprehensive marketing plans that resonate with your customers. This strategic approach ensures that your resources are effectively utilized, maximizing your return on investment and driving sustainable growth for your business.
Branding is a process. It takes time and hard work to create a strong, positive perception for your company.
In a recent study, 87% of consumers stated that consistent branding across all platforms is important. Leigh and the Southern View Crew work with each client on all elements of branding: your logo, design, mission statement, and overall consistency throughout all of your marketing efforts.
Who remembers when digital marketing was new? It was seen as just another advertising avenue. But within just the past few years, digital marketing has shown us that it’s a vital part of any business’ marketing plan. It’s also helped to level the playing field between big business and mom-and-pop stores. Effective digital marketing allows you to reach your target audience.
Digital media allows businesses to connect to their consumers on a whole different level than any other advertising medium. Every business should be taking advantage of a website, but what other tactics are right for your business? Whether it’s Google Ads, social media marketing, content creation, SEO optimization, or email campaigns, Leigh can leverage her knowledge to create a cohesive and impactful marketing strategy that reaches your target audience and generates measurable results. By partnering with Leigh and Southern View Media, you can tap into her expertise and unlock the potential for increased brand visibility, customer engagement, and ultimately, business success.
At the ripe old age of 12, Leigh decided that she wanted to be a radio dj. She was sitting in a 7th Grade Pre-Algebra class when her teacher hung up a poster that showed different professions and how much math was used in each of them. ‘Radio DJ’ required the least amount of math.
Leigh followed that idea through high school and college, and eventually was hired as a part-time Radio DJ at a local radio station running the Open House Party and Casey Kasem’s Top 40 on weekends. It was there that she was recruited by the owner into the world of sales. He brought her on full time as his Executive Assistant, and she helped him with national sales.
Throughout her career, Leigh has valued the meaningful customer interactions and lasting relationships she fosters with her clients, sentiments she carries with her.
Leigh spends most of her time with her husband, Chris, and their kids Macie, Ty and Mackenzie. Macie is a senior at the University of Southern Mississippi, Ty is learning the HVAC trade, and Mackenzie is a sophomore at Mississippi State University.
Leigh enjoys reading, sports, travel, spending time with family and friends, going to concerts (and all live music in general), and plotting to take over the marketing world. Leigh loves living in Mobile. Her favorite season is Mardi Gras, and she’s quick to tell you that her city started it all.