Creating a marketing strategy can seem like a daunting task. You may know who your target audience is, but what’s the best way to connect with them? With so many different ways to advertise, how do you know which one is right for your business? 

Leigh possesses a deep understanding of the ever-evolving marketing landscape and is skilled at crafting tailored strategies that align with your business objectives. By leveraging her expertise, she can identify your target audience, analyze market trends, and develop comprehensive marketing plans that resonate with your customers. This strategic approach ensures that your resources are effectively utilized, maximizing your return on investment and driving sustainable growth for your business.

PROPOSAL AND RFP DEVELOPMENT

From idea to inbox (or inbox to win), Leigh manages the full lifecycle of proposals and RFP responses. That includes gathering content, coordinating input from teams, editing, layout design, proofreading, and final delivery — digital or print. Leigh collaborates closely with subject matter experts, account managers, and creatives to hit every deadline and make sure every response is both strategic and visually strong.

COMMUNICATIONS

Whether it’s internal messaging, executive communications, public relations, or branded content, Leigh crafts clear, compelling narratives that connect. She helps businesses find their voice, share their story, and communicate with purpose — across platforms, audiences, and mediums.

FRACTIONAL MARKETING DIRECTOR

In today’s competitive business landscape, establishing a strong marketing presence is essential for sustainable growth and success. However, not all companies can afford to hire a full-time marketing director due to budget constraints or limited marketing needs. This is where Leigh steps in, offering a flexible and cost-effective solution.

Utilizing Leigh as a fractional marketing director provides a flexible, cost-effective, and results-oriented solution for businesses seeking to enhance their marketing strategies and achieve sustainable growth. By leveraging her expertise and strategic insight, you can stay ahead of the competition, reach your target audience more effectively, and unlock the full potential of your business in today’s dynamic marketplace.

DIGITAL

Who remembers when digital marketing was new? It was seen as just another advertising avenue. But within just the past few years, digital marketing has shown us that it’s a vital part of any business’ marketing plan. It’s also helped to level the playing field between big business and mom-and-pop stores. Effective digital marketing allows you to reach your target audience.

Digital media allows businesses to connect to their consumers on a whole different level than any other advertising medium. Every business should be taking advantage of a website, but what other tactics are right for your business? Whether it’s Google Ads, social media marketing, content creation, SEO optimization, or email campaigns, Leigh can leverage her knowledge to create a cohesive and impactful marketing strategy that reaches your target audience and generates measurable results. By partnering with Leigh and Southern View Media, you can tap into her expertise and unlock the potential for increased brand visibility, customer engagement, and ultimately, business success.